The Nine Pavilions  /  Pavilion 03
03
Look & Feel Future

Beauty, Fashion & Aesthetic Wellness

Four days of fashion shows, beauty & cosmetics hacking and a public prêt-à-porter festival, alongside a B2B fashion congress and weekend sales.

Shows Thu–Sun · weekend public festival · B2B Thu–Fri (invitation / special ticket)
About this Pavilion

Pavilion Three blends the runway with the lab. A public prêt-à-porter festival and daily fashion shows meet beauty & cosmetics hacking, while a B2B fashion congress connects houses, suppliers and buyers. Saturday and Sunday open dedicated sales windows for visitors.

Four Days

Programme at a Glance

Thursday & Friday B2B by invitation or special ticket; Saturday & Sunday open to the public.

Thu Fri Sat Sun
Thursday

B2B Summit Day 1
Pavilions become business platforms — congresses, forums, investor meetings and matchmaking by invitation or special ticket.

Friday

B2B Summit Day 2
Company-presentation day — succession, cooperation, partnerships, careers and the deal room across every sector.

Saturday

Public Festival
Doors open to the public — discover, experience and shop across all nine pavilions, with shows, demos and the Saturday Night Show.

Sunday

Weekend & Sales
The public weekend continues with festival sales, family-friendly programming and full access to every pavilion floor.

What You'll Find

Discover · Experience · Showcase

From Catwalk to Cart · Four days of runway

Discover

  • Beauty & skincare
  • Cosmetics & beauty hacking
  • Fragrances & perfumes
  • Fashion & personal styling
  • Aesthetic wellness

Experience

  • Runway fashion shows
  • Make-up demonstrations
  • Beauty-hacking sessions
  • Fragrance discoveries
  • Styling masterclasses

Showcase

  • Fashion houses & brands
  • Beauty & cosmetics brands
  • Aesthetic clinics
  • Fragrance houses
  • Emerging designers
Inside the Pavilion

Four Days of Runway · Show Schedule

Shows run all four days. The weekend is a public prêt-à-porter festival; Thursday & Friday focus on industry, couture and the luxury special sale.

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Thursday · Industry

Trade showcase, buyer runway and evening couture.

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Friday · Luxury Sale

Couture runway, curated luxury sale and designer awards.

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Saturday · Public

Opening runway, beauty stage and designer showcase.

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Sunday · Festival Sale

Festival runway, fragrance sessions and all-day sale.

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Beauty Stage

Make-up, beauty-hacking and skincare demos daily.

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Special Sales

Friday luxury special sale and Sunday festival sale.

Who Takes Part

Leading Fashion & Beauty Brands

The pavilion brings together the most recognised fashion houses and beauty brands for shows and the prêt-à-porter festival. Potential partners — participation upon confirmation.

Louis VuittonDiorChanelHermèsGucciSaint LaurentPradaVersaceBalenciagaValentinoRalph LaurenBurberryBottega VenetaGivenchySchiaparelliL'OréalEstée LauderGuerlainSephoraFenty Beauty

Names shown are potential invited participants and have not confirmed participation. All trademarks belong to their respective owners.

Categories

Everything Under One Roof

Prêt-à-PorterCoutureStreetwearCosmeticsSkincareFragranceAccessoriesStylingBeauty HackingAesthetic WellnessFestival SaleLuxury Sale
Offers & Matchmaking

What We're Looking For

Post what you offer and what you're looking for, then get matched with the right partners, buyers and exhibitors.

This pavilion is actively seeking

  • Fashion houses & designers
  • Beauty & cosmetics brands
  • Buyers & press
  • Models & stylists

Register Your Interest

Create your profile, post your offers and what you're looking for, and connect with partners before and during the event.

Register via myapex.me →
Shop the Pavilion

Buy on the Floor

Buy directly from exhibitors on the pavilion shop floor, and browse the full directory of brands and services.

◆ Designer fashion & prêt-à-porter
◆ Cosmetics & skincare
◆ Fragrances & perfumes
◆ Accessories & styling
◆ Runway collections
◆ Festival & luxury sale
Special Expos Sales →
Exhibit

Booth Options

Reserve your stand in the Beauty, Fashion & Aesthetic Wellness pavilion. All booths run the full Thursday–Sunday run.

6ft Showcase Table$1,800

Compact presence — table, branding, two passes.

Standard 10×10$7,200

Classic booth footprint for full product display.

Premium Inline 10×20$11,800

Double-width inline stand, prime aisle position.

Corner 20×20$14,400

Flagship corner island — maximum visibility & footfall.

Prices in USD. Member & student rates and PPP-adjusted pricing apply under the Apex Global Fairness Policy. Contact info@vivavitaexpos.com to reserve.

Reserve a Booth
Attend

Visitor Tickets

Public weekend access across the four-day run, with the Saturday Night Show included on premium passes.

Saturday Vitality$99

1-Day Expo & Shopping Festival Pass.

Expo Weekend$160

2-Day Expo Weekend Pass.

Vitality Premium$360

4-Day Pass incl. Saturday Night Show.

Vitality Visitor Congress$600

4-Day Pass incl. Saturday Night Show + congress access.

Vitality Professional$1,200

4-Day Pass incl. Saturday Night Show + full professional access.

Every US$100 donation includes one complimentary 1-Day Pass. B2B Thursday–Friday sessions are by invitation or special ticket. No Eventbrite — tickets via Apex Ticket World.

Get Tickets

Thursday–Friday B2B Summit

Shows Thu–Sun · weekend public festival · B2B Thu–Fri (invitation / special ticket) — the working core of the pavilion, connecting brands, investors and partners for presentations, cooperation, succession and deals.