International Exhibitor Recruitment
Identify and approach relevant companies, introduce participation opportunities and support communication between prospective exhibitors and the organiser.
Apex Ecosystem · Shopping Worlds Worldwide
Premium Products, Expert Services & Representations
Consumer & Industrial Markets · Products · Services · Global Partners
We connect companies, exhibition organisers and industry partners through international events, business development and strategic cooperation.
Our Representation Abroad Program helps organisers explore new markets, attract international exhibitors and develop business delegations, national pavilions and regional participation.
www.abc-worldwide.com/location◆ www.vivavitaexpos.com/calendar
20Representation & project services
30+Industry fields
5Cooperation models
5Group entities worldwide
For exhibition & congress organisers
Represent Your Exhibition Abroad
Looking to attract companies from other countries to your exhibition or congress? Apex works with organisers to develop an agreed approach to international promotion, exhibitor recruitment and market representation, shaped around the event’s industry, audience and commercial goals.
Market Representation
Establish a designated commercial contact for your event in agreed countries or regions, with clearly defined responsibilities.
National & Regional Pavilions
Explore coordinated participation by companies from a particular country, region or industry, supported by a shared pavilion concept.
Industry Outreach & Partnerships
Approach relevant businesses, associations, institutions and professional communities to explore participation and cooperation.
Business Delegations & B2B Meetings
Work with the organiser to develop business visits, delegation programmes and meetings with relevant buyers, distributors and commercial partners.
Event Promotion
Explore targeted campaigns and visibility through suitable Apex event, business and community platforms.
Apex Ecosystem Shopping Worlds Worldwide
Premium Products, Expert Services & Representations
Sixteen shopping worlds across consumer and industrial markets. We represent premium brands, manufacturers and service providers and connect them with buyers, distributors and partners worldwide.
Health & Biohacking
Beauty & Personal Care
Fashion & Luxury
Home & Smart Living
Technology & AI
Golf, Sports & Fitness
Travel & Hospitality
Books, Education & Digital Tools
Machinery & Manufacturing
Energy & Engineering
Construction & Building Materials
Mining & Raw Materials
Agriculture & Food
Automotive & Transport
Medical & Laboratory Equipment
Business Services & Representations
Travel, hospitality & lifestyle brands
Sales & Marketing Representation
Beyond exhibitions, we act as an international sales and marketing partner for travel, hospitality and lifestyle brands — your local team in each new market.
General Sales Agency (GSA)
A designated sales office for your brand in agreed markets, handling trade partners, key accounts and day-to-day sales.
Trade Sales & Key Accounts
Relationships with tour operators, travel agencies, corporate buyers, distributors and online platforms.
Marketing & Digital Campaigns
Consumer and trade campaigns, social media, content and performance marketing tailored to each market.
Public Relations & Media
Press relations, media partnerships, influencer cooperation and communication strategy in local languages.
Route, Destination & Product Launches
Launch plans for new routes, destinations, hotels, ships and products, combining trade, media and consumer activity.
Ecosystem Visibility
Presence at VIVAVITAEXPOS™ events, Apex Travel Clubs, ApexTicketWorld and My Apex to reach premium audiences.
Representation Service
Project Services
Alongside representation, we deliver project services for organisers, destinations and brands in their target markets — booked individually or as part of a representation agreement.
◆
Missions & Roadshows
Single or multi-city sales missions and roadshows for trade and media, from meeting scheduling to follow-up with local partners.
◆
Exhibition Management
Planning and running your stand or national presence at trade fairs abroad, from booking and build to on-site staffing.
◆
Co-Branding Campaigns
Joint campaigns with airlines, hotels, tour operators and retail partners that share reach and budget.
◆
E-Learning & Webinars
Online training and product webinars that keep travel agents, distributors and sales teams up to date.
◆
Market Research & Strategy
Market entry studies, competitor and audience analysis, and a practical go-to-market plan for each target country.
◆
Press Events
Media briefings, press trips and launch events that build coverage with journalists and influencers.
◆
MICE
Meetings, incentives, conferences and events, including venue sourcing, delegate programmes and incentive travel.
◆
Results-Based Cooperation
Commission and performance models that tie our fees to exhibitors recruited, bookings generated or sales achieved.
Sector fit
Industries & Opportunities
Our core ecosystem connects health, lifestyle, technology, real estate and entrepreneurship. We also consider selected industrial and specialist exhibitions where the project fits our capabilities.
International industry representation
- Mining & Minerals
- Biotechnology & Healthcare
- Energy & Engineering
- AI & Robotics
- Construction & Real Estate
- Travel & Hospitality
- Luxury Products & Fashion
- Superstores & Megamarkets
- Retail & E-Commerce
- Agriculture & Food
- Transport & Logistics
- Startups & Investment
Core ecosystem
- Healthcare, medical innovation & biotechnology
- Biohacking, recovery & human performance
- Technology, AI, automation & digital solutions
- Travel, hospitality & destination development
- Real estate, design & smart living
- Beauty, fashion & premium retail
- Sports, golf & fitness
- Investment, startups & university innovation
- Selected industrial, mining & engineering exhibitions
Travel, hospitality, lifestyle & retail
- Airlines
- Destinations & Tourism Boards
- Mobility
- Cruise Lines
- Cargo
- Hotels
- Food & Wine
- Retail & Shopping
- Tour Operators & Travel Trade
- Luxury, Wellness & Lifestyle Brands
- Attractions & Experiences
- Golf & Sports Destinations
Each representation project is assessed individually. Target markets and recruitment activities are agreed according to sector fit, available resources and the organiser’s participation offer.
Cooperation models
Ways to Work with Apex
We welcome discussions about:
◆
Performance-based agency cooperation
◆
Project-based exhibitor recruitment
◆
Strategic representation in selected markets
◆
National or regional pavilion development
◆
Business delegation and promotional partnerships
Scope, fees or commissions, responsibilities, timelines and any exclusivity are agreed before work begins.
One network
The Wider Apex Ecosystem
Explore every platform, event and service on the Apex Ecosystem overview, browse all services and find our global locations & partners.
Events & congresses
VIVAVITAEXPOS™
Exhibitions, congresses and professional programmes connecting businesses across health, lifestyle and innovation.
vivavitaexpos.comExhibit at VIVAVITABusiness & partnerships
VIVAVITA Expos Worldwide
International business enquiries, event cooperation and strategic partnerships.
gotoapex.comServices & events representation
Apex Ecosystem
Business services and events representation across the Apex Ecosystem.
abc-worldwide.com/businessservicesCommunity & connections
My Apex
Business visibility, professional profiles and community connections.
Complimentary registration — includes 2 ads for your business.
Register free on My ApexGlobal circuit
Upcoming Events Worldwide
See every VIVAVITAEXPOS™ edition, congress and partner event by city and date, and find the right event for your exhibitors, delegations and partners.
Useful to know
Frequently Asked Questions
Who can work with the Representation Abroad Program?
Exhibition and congress organisers, conference producers, business platforms, destinations, tourism boards and travel, hospitality and lifestyle brands looking to grow participation or sales in international markets.
Can you represent exhibitions run by other organisers?
Yes. Representing external exhibitions and congresses abroad is the core of this program. We promote your event in agreed markets and recruit exhibitors, delegations and pavilion partners on your behalf.
Which countries and regions do you cover?
Target markets are agreed per project. Our group operates through entities in Spain, the USA, the UK, Hong Kong and Dubai, which gives us a base for Europe, North America, the Middle East and Asia.
How are fees or commissions agreed?
We work with performance-based commission models, project fees or a combination. Scope, fees or commissions, responsibilities, timelines and any exclusivity are agreed in writing before work begins.
Can you develop a national or regional pavilion?
Yes. We can coordinate shared participation by companies from one country, region or industry, including the pavilion concept, company recruitment and communication with the organiser.
Do you work with industrial, mining and engineering exhibitions?
Our core fields are health, lifestyle, technology, travel, real estate and investment. Selected industrial, mining and engineering exhibitions are assessed individually, with a focus on technology, automation, AI and innovation suppliers.
Do you offer GSA and sales representation for travel brands?
Yes. For airlines, destinations, hotels, cruise lines, mobility and lifestyle brands we offer General Sales Agency representation, trade sales, marketing, PR and launch campaigns in agreed markets.
Which project services can be booked individually?
Missions & roadshows, exhibition management, co-branding campaigns, e-learning & webinars, market research & strategy, press events and MICE can be booked as single projects or as part of a representation agreement.
What should we send with our enquiry?
Your official brochure and website, dates, venue and floor plan, participation rates and packages, target industries and markets, available exhibitor and buyer information, and your proposed cooperation structure.
How quickly can a cooperation start?
After we receive your documents we review the fit, hold an introduction call and agree scope and terms. Outreach starts once the agreement is signed, ideally six to twelve months before the event.
Is registration on My Apex free?
Yes. Registration on My Apex (myapex.me) is complimentary and includes 2 ads for your business.
More answers in the Apex FAQ centre.
Next step
Start Your Representation Enquiry
To help us assess your exhibition, please share:
- ◆Official event brochure and website
- ◆Dates, venue and current floor plan
- ◆Exhibitor participation rates and packages
- ◆Target industries and international markets
- ◆Available exhibitor and buyer information
- ◆Proposed cooperation structure
We will review the fit and discuss a practical plan for cooperation.
Talk to us